Value To Be Had This Black Friday?

So, its Black Friday once more, the annual commercial mega-event that traditionally sees millions of ‘add to basket’ clicks on hundreds of thousands of products.

Black Friday weekend last year resulted in £7.5 billion of UK sales overall, of which £5.7 billion was spent online.

Positioned the day after Thanksgiving in the US, this global phenomenon has been adopted by retailers in countries all over the world, and prior to the impact of Covid, it had become the biggest single day for in-store shopping.

On the surface, it is difficult to know where the value can be found during this year’s event, following eighteen months of supply chain disruption, rising freight rates and additional costs from just about every area of logistics.

Low to mid value products from Asia, which are generally prominent in Black Friday sales, have not been viable to ship in the past few months due to the excessive freight levels.

Meanwhile, a global shortage of processing chips has led to a shortage in electronics and gaming products, which will surely impact the Cyber Monday finale.

That said, retailers are an innovative lot, and it’s fully expected that the annual clamour for bargains will result in ‘business as usual’ during the next few days.

Although, when all is done, we’ll spare a thought for the logistics businesses that then have the issue of delivering it all in the current driver climate.

As ever, Atlantic Pacific continue to work diligently to mitigate supply chain disruption during these difficult times. Should you require further information on the above, then please do not hesitate to contact us.